Starting Business As a Supply Chain

Saturday, July 26, 2014

For an entrepreneur interested in expanding their reach beyond a local/regional market, and for the e-commerce novice prepared to make the jump from a simple template storefront to a larger online presence, the process of turning your small business into a viable supply chain can be intimidating. However, if you offer a product that is in demand and is capable of generating a strong profit margin for you and potential distributors, you may find your business can grow easily. All it takes is the time and willingness to invest in seeking out potential vendors, the ability to provide the required amount of product in bulk, and a knack for keeping productions costs down to allow for a higher profit margin.

Becoming Part of a Supply Chain

You may have heard the term before, but aren't quite sure what it means. Simply put, the supply chain describes the progression of businesses that offer the raw materials, the finished products, and the means to buy and sell said items. One "link" in the chain would be the company that produces what is needed to create the finished product - the plastics, the fabric, and so forth. In the middle is the supplier of the finished goods. If you are the one completing the crafts, clothing or handbags or baked goods, you are this particular link, and you cater to the next link - the retailer. The retailer in turn sells to the customer at the other end of the chain.

To become involved in a supply chain, it's important to make contact with the people who offer the raw materials and those who buy finished products to sell or drop-ship. When you join a real-time global trade portal, for example, you'll have access to buyers and traders around the world looking for various products for their stores. As you make contacts, you'll learn their needs and negotiate terms such as shipping, standing orders, returns, and even distribution rights. Some vendors may wish for exclusivity in selling your goods, so it's best to consider each offer carefully to make you sure get a good deal.

Build up your profile on a reputable supply chain portal and be prepared to offer samples when necessary. You may find you can quickly forge connections beyond your local market and engage yourself in successful international trade.

Home Business Opportunity - Online Shopping

Wednesday, July 23, 2014

The underlying forces behind this online business opportunity are;


1- Buying Power: The Power of a group of people to leverage significant discounts due to the larger buying power as a group.


2- Online Shopping Volume: Increased availability of nearly all standard consumables has resulted in the ability of large volumes of online shopping to occur.


3- Rebate Distribution: The paying of rebates to members of the group depending on what level of a tiered system of membership they are on.


4- Free membership: A small percentage of the discounts given are often held as management fees. No money upfront. Pay as you use type of philosophy.

In practice, this home business opportunity works very simply.


1- You shop for things that you were going to buy anyway, and then you are sent rebate checks for a % of your own purchases.


2- If you have introduced 10 people to the store who also do some shopping, a % of these rebates is also sent to you.


3- If your friends then introduce people to the store, you still receive a % of rebates from their purchases.

4- Most tiers do not go beyond 9 deep because any deeper than that makes the initial rebate distribution amount too small to attract people to the system in the first place.
It can be seen that this home business opportunity, online shopping, relies upon the numbers game. The benefits of receiving personal shopping rebates is a great bonus, but the compound growth of the shoppers giving you some of their rebates can amount to large sums of money, especially when the levels of people under you reach 4 or 5 deep. Below are some calculations that show how quickly a minimal introduction of say 5 people to a downline grows. Note: These people can be introduced at any time while someone is a member of an online shopping mall, but it is not a requirement to do so to receive discounts.

Tier 1 - You; 1 x 1 = 1 shopper

Tier 2 - You Introduce 5; 1 x 5 = 5 shoppers

Tier 3 - They Introduce 5 ea; 5 x 5 = 25 shoppers

Tier 4 - They Introduce 5 ea; 25 x 5 = 125 shoppers

Tier 5 - They Introduce 5 ea; 125 x 5 = 625 shoppers

Tier 6 - They Introduce 5 ea; 625 x 5 = 3125 shoppers

Tier 7 - They Introduce 5 ea; 3125 x 5 = 15,625 shoppers

Tier 8 - They Introduce 5 ea; 15625 x 5 = 78,125 shoppers

Tier 9 - They Introduce 5 ea; 78125 x 5 = 390,625 shoppers
Online shopping malls structure their rebate payouts slightly differently, and each tier generally attracts a different rebate payout. Income: With a $150 spend per month as a general figure by most shoppers, someone on say Tier 6 could earn around $900 mth which appears very achievable.

Someone who really treats this home based business opportunity as a full time business could earn well in excess of $110,000 mth on Tier 9.

My Power Mall is one particular online shopping mall that outlines very clearly what is achievable by members on their FAQ pages. They have now over 1000 shops available ( Some are very high profile retailers) to their members which alone indicates the support that the retail sector is giving the online shopping home business concept.

Home Business Opportunity, Online Shopping Conclusion: Reality and history will probably show that many people will join and benefit only from some personal shopping rebates with the benefit that it has not cost them any membership or account maintenance fees out of pocket to do so.

On they other hand there will certainly be some marketers who will promote the online shopping opportunity heavily and benefit very favourably from the effort they inject.

So is this new Home Business Opportunity Online Shopping a viable home business? It appears the old cliche will apply. You shall reap what you sow. Effort injected often equal rewards received, and it appears that the Free startup to this opportunity will allow many who have baulked at spending upfront money with other schemes to finally make a difference in their lives.

Information Products Business - Why Selling Short Reports Should Be the Focus of Your Business

Saturday, July 19, 2014

One of the biggest hurdles people face when trying to start their information products business is creating their own information products to sell. The prospect of writing a 90 page ebooks can be really intimidating when you are not an expert in a topic. There is a simple way to get over this fear that very few marketers are taking advantage of, which is a shame. That way is creating short reports. In this article I'll introduce you to some of the benefits of using short reports as a basis for your information marketing business.

1.You can write a short report in a few hours. This means that slaving over a product for weeks at a time won't be an issue anymore. How long would it take you to write 7-20 pages? If you have a clear niche and outline to start with, you can easily do it in a few hours or less.

2. The low price point means higher conversions. You can sell a 10 page report for $7 pretty easily. The price is so low that you don't need a fancy sales letter, and you will have higher conversions because there is such a low bar to entry. Many people will buy these products on impulse because it is such a low financial commitment.

3. The supply of topics is endless. You can break down a large topic into many smaller topics to use as the basis for short reports in your information products business. For example, look in a non fiction book and notice the chapters. Each chapter can be a short report. So you can easily make 20 products out of one book! Similarly, look at a sales letters and notice the bullet points. Each one of those can be a short report. Now, think of all of the books and sales letters our there, not to mention various other sources for topics such as magazines. The topic can be very specific since the product is so short, and this results in expanding the number of potential ideas for products far beyond what you'd have for a more substantial product.

4. When other marketers are having success with their product, you can profit from their success by producing a complementary report on a similar topic. If a market has a successful product on link building techniques for example, you can product a short report on actual places where you can get high PR links. Use your imagination and piggyback on the success of others.

5. You can maximize the lifetime value of a customer. If you give your reports a theme, you can position them so that customers feel compelled to buy each report in your series. So you can have a 5 Minute Guide to Traffic, and a 5 Minute Guide to Product Creation, and a 5 Minute Guide to List Building, for example. In order to not feel as if they are missing part of the series, many customers will automatically buy all of the products in the series. This is a sure fire way to get tons of repeat sales for your information products business.

Critical Strategies to Get Your Network Marketing Business Online

Wednesday, July 16, 2014

In 1998 savvy, successful Network Marketers began looking toward the internet as a way to move their business building efforts from the hotels, motels and living rooms dotting the landscape to websites, chat rooms and web conferences. Companies began to move product fulfillment from toll-free numbers and FAX lines to on line ordering through websites assigned to individual distributors.

The internet's promises were myriad: 24 hour marketing, standardized presentations, the leverage of technology, the ability to cast a wide net to attract new customers and distributors without the limitations of region and distance.

Yet, by the year 2000 the viability of the internet as a business tool was seriously in doubt. The majority of consumers were using dial up connections at 56 kbps or less and could not access many of the presentations and downloads available online. High speed internet connections were reserved for businesses and consumers who could afford the 60 to 100 dollar per month premiums charged for a high speed connection. Consumers, concerned about online fraud, were reluctant to shop online. Finally many of the companies now considered internet bell weathers had yet to turn a profit online.

Additionally many companies and distributorships who found success with traditional network marketing models were reluctant to embrace online technologies or provide support for distributors seeking innovative ways to expand their businesses. Even today, distribution of information, technology and systems across the industry that may compliment and augment an individual distributor's business building efforts is not uniform leaving individual distributors to adopt older strategies which do work but to which they may not be suited or engage in counterproductive budget-draining strategies in search of the next guru with the answers.

Yes, the internet held promise but the overriding question was would high speed internet usage become common place enough to allow the free-flow goods, services and, most importantly, information in the market place?

According to a November 28, 2007 article in the LA Times, internet access in the US has grown tremendously since 2001 from an estimated 4.5% of households to 22.1% of households in 2007. Most excitingly the US currently ranks 15th internationally in the availability of high speed internet opening the possibility of broad exposure in both domestic and international markets for the entrepreneurial distributor backed by effective technology, quality products and a seamless compensation plan.

While it is our opinion that the internet will never completely replace the need for and value of human interaction, social networking sites, forums and chat rooms amply demonstrate the value of the internet in forging new connections and strengthening bonds in the business community.

The truth is that successful network marketers have always had the ability for forge new connections, build large social networks and market themselves over time and space. These marketers, successful using traditional models, were "always on". They were always on the lookout for potential new business partners sometimes to the embarrassment and consternation of their friends and families. A trip to the mall was never just a trip to the mall. A trip to the movies never just a trip to the movies. A trip to the grocery store never just a trip to the grocery store.

As it applies to network marketing, the value of the internet is obvious. The following benefits are listed as illustrations and are by no means exhaustive:

1) standardized presentations that run 24 hours a day 7 days a week
2) order fulfillment that runs 24 hours a day 7 days per week
3) 24/7 business building and downline growth
4) multiple language presentations to grow your business
5) access to new markets
6) access to new warm markets and spheres of influence
7) on-going, long-term, customizable follow up with your prospects
8) time and space leveraged technologies that allow a presenter at home in his or her pajamas to present simultaneously to prospects in multiple locations
9) limitedless interpersonal connections required for business growth
10) ability to customize technologies to allow self-expression for the individual entrepreneur

What should a network marketer do who wants to take advantage of the internet yet has no support from his company or upline? That is a difficult question. Difficult because our experience teaches us that it is very easy for a distributor to get lost in the miasma of guruism in search of information or the "magic bullet" and forget all about his or her company, products or services thereby compounding rates of attrition already present in the industry. An internet marketing system will, in general, be an expense added to the already existing business expenses of autoship, product purchases, and corporate subscriptions. The following list is a guideline to assist you in finding or developing the system that is most appropriate for you and assist you in taking a practical approach to evaluating a system before you attempt to duplicate it throughout your organization:

1) A system should have professionally written autoresponders
2) Link tracking. If a prospect clicks on your link, where did that click come from?
3) Well-designed landing pages that capture prospect information
4) Category sorting for prospects and the ability to customize campaigns to those categories
5) White-listed server. Will your prospects get e-mails send from your system?
6) Can-spam compliant
7) Unsubscribe function that should unsubscribe prospects from all prospect categories
8) System upgrades and new sites included in purchase price and ongoing subscription
9) Internal well-designed presentations
10) Integration with your corporate websites to facilitate product purchases
11) Excellent customer service
12) Initial start up cost of no more than 80 dollars and ongoing subscription rates of no more than 49.95 per month
13) Dedicated web team to keep the system running
14) Form code generators that allow you to integrate independent pages into your system
15) Refer-a-friend pages or scripts for your pages
This list is not exhaustive but will serve as a useful guideline to help you get started on the right foot if you want to build your network marketing business online.

Finally, as access to high speed internet connections continues to grow around the globe, the internet holds tremendous potential for those seeking to build their network marketing business online by providing access to new markets. Access that was once restricted to those with large budgets and the unrestricted ability to travel. The internet, in short, levels the playing field allowing more avenues to the "winners circle" of your chosen company.