When your brain does not have focus, the thoughts appear as chaos. I know how that feels, it happens to me, too. Here are some techniques I have found that will help you put those ideas to beneficial use in your business.
First, get out a pen and paper. Do not use a pencil and paper as a pencil gives a subconscious message to your brain that the information is not really important and can be erased at will. Next, find a quiet place where you can work for about thirty minutes without interruption. Then brainstorm. Brainstorming is a technique that you will find to be very helpful in getting focused ideas on paper. Just write down all the thoughts as they come to mind. Do not try to edit their content or interrupt their flow.
You will find the ideas may be slow in coming at first; but, as you practice, the ideas will come quickly. Once you have them on paper, then look for developing patterns. Are some of the ideas related to each other in meaning? Group them together in categories.
Which of the thoughts seem most relevant? You can then go to Google and look for related content on the topics that will help you build your information on the topic. Which of the business related topics really interest you? Pick those first as they will be the easiest for you to use.
For example, if you are interested in sports, are there ways that you can use a story about a particular sport in order to build interest in what you want to say to your customers? Is there a lesson or technique that can be applied to both sports and your business product? Be creative and stretch your thinking here just a bit.
If you are wanting to attract online customers, then see what is being searched for online by going to Google again. This time, go to the keyword tool and look for the topics that are being searched for that apply to your business. I often find related topics that are actually more searched for than the topic I was planing to use.
It is really not what you want to say that is most important. The most important technique is saying it in the way that your customers want to hear about it and will remain interested so that you can lead them to realize that you are the one who can help them with their business issue better than your competitors can.
The biggest asset in this method is your clients will realize you care about their needs and that you are willing to develop a plan specifically for them.
Just a bit of organization will help you get your message out to the people who need to hear what you have to say. Then, both you and your clients benefit and that is what good business strategy is all about.