Organize Your Business Online For Success in Business Building

Tuesday, April 15, 2014

When your brain does not have focus, the thoughts appear as chaos. I know how that feels, it happens to me, too. Here are some techniques I have found that will help you put those ideas to beneficial use in your business.

First, get out a pen and paper. Do not use a pencil and paper as a pencil gives a subconscious message to your brain that the information is not really important and can be erased at will. Next, find a quiet place where you can work for about thirty minutes without interruption. Then brainstorm. Brainstorming is a technique that you will find to be very helpful in getting focused ideas on paper. Just write down all the thoughts as they come to mind. Do not try to edit their content or interrupt their flow.

You will find the ideas may be slow in coming at first; but, as you practice, the ideas will come quickly. Once you have them on paper, then look for developing patterns. Are some of the ideas related to each other in meaning? Group them together in categories.

Which of the thoughts seem most relevant? You can then go to Google and look for related content on the topics that will help you build your information on the topic. Which of the business related topics really interest you? Pick those first as they will be the easiest for you to use.

For example, if you are interested in sports, are there ways that you can use a story about a particular sport in order to build interest in what you want to say to your customers? Is there a lesson or technique that can be applied to both sports and your business product? Be creative and stretch your thinking here just a bit.

If you are wanting to attract online customers, then see what is being searched for online by going to Google again. This time, go to the keyword tool and look for the topics that are being searched for that apply to your business. I often find related topics that are actually more searched for than the topic I was planing to use.

It is really not what you want to say that is most important. The most important technique is saying it in the way that your customers want to hear about it and will remain interested so that you can lead them to realize that you are the one who can help them with their business issue better than your competitors can.

The biggest asset in this method is your clients will realize you care about their needs and that you are willing to develop a plan specifically for them.

Just a bit of organization will help you get your message out to the people who need to hear what you have to say. Then, both you and your clients benefit and that is what good business strategy is all about.

Information Marketing - How To Become Rich With A Simple Information Product

Saturday, April 12, 2014

You can become rich with simple information products. It's a question of strategy. Those who use the right strategies and take massive action each day get their rewards.

Here's how to become rich with a simple information product:

1. Find A Market With Burning Problems

You must find a market that has burning problems that they want solved - now! If the market is desperate for solutions, and if you can provide those solutions, they will be whipping out their credit cards to pay you. Some markets with burning problems include the quit smoking market, the gambling market, and the investing market. Hang around in forums to see what typical problems a market has.

2. Create A Small Report To Solve These Problems

Create a small report targeted to solve a specific problem quickly. This report can be 30 pages or less. You can source the creation of this product to a freelancer or write it yourself if you know the topic well or have done some research. Price the report at about $20 to $30, slap up a benefit-driven sales letter, and you are ready to start selling it.

3. Market Your Small Report Using A Variety Of Online Avenues

Hit your market through various online avenues - pay per click advertising, classified advertising, email signatures, message boards and social networking. The number one strategy that I use for marketing online is writing informative articles and submitting them to article directories. This gets you a ton of long-term, highly targeted residual traffic that actually spends money with you.

The Importance of Shopping Online Websites

Monday, April 7, 2014

Both local and global business organizations have been harnessing market potential through the robust platform of shopping online websites. With much of the world depending on the Internet these days, shopping online websites offer immense potential for businesses to reach out to a global audience. According to a recent study conducted by Time magazine, the number of online shoppers have increased by leaps and bounds and the number is growing on a consistent basis.

There are many reasons why people prefer to do their shopping on the Internet. They are faced with endless choices whether it's products or services, all of which can be purchased immediately. With almost anything imaginable under one roof and available to just about anyone, it becomes extremely easy to compare offers and find the best deals. Usually online shoppers find better deals than those who buy the same product at their local store. Shipping and refunds have also become so convenient and reliable that there is no reason not to look for what you want on the Internet.

Shopping online websites fall into many different categories. The most common category is the business to consumer website also known as the B2C website, which allows businesses to sell directly to consumers. B2B or business to business websites allows an established business to conduct transactions with another business such as wholesaling. C2C or consumer to consumer websites allows trade between individuals, the best example of this is auction sites such as eBay.

Special mention should be made to m-commerce websites. Although they are just e-commerce websites altered to be able to display on mobile devices, it's still important to note. More and more people will shop online not through their computers, but rather through their mobile devices in the near future. There are way more people who own smartphones with the ability to go online than ever before.

Online product search engines such as Bizrate and Shopzilla use an indexing system like major search engines. Products are displayed based on keywords that are entered by the user. There are many more product search engines just like these two, which compile products from millions of shopping online websites. They allow online shoppers to not only find the product they want, but also compare prices offered by different online retailers. Consumers have the option to buy not only from major online malls such as Amazon, but also from smaller much niche oriented online stores.

Trade Show Display Basics 101

Saturday, April 5, 2014

There's so much information on trade show displays that it's overwhelming to sift through a Google search. What I decided was to stick to the basic advertising concepts that I know and apply them to show displays.

Advertising Concept #1: Target Your Audience

Since you've likely meandered through exhausting blocks of noisy, crowded, dimly lit shows like me, you know that the most important factor for an exhibitor is location and space. Where your show display sits, affects who is likely to wander into your exhibit and what kind of design you will need.

Tradeshow Week examined four business sectors reporting that all showed a trend toward increased exhibit space.

Manufacturing and industrial exhibitors looked for larger space or spaces offering product display and more room for exhibitors and attendees to congregate. Information technology exhibitors were also looking for booths that included meeting space or theatre style demonstration areas for their products. Medical and healthcare professionals wanted booths with more open space and more high tech and upscale features. Professional and business trade show exhibitors specifically focused on meeting with trade show attendees rather than selling products. The trend for increased space may create a fundamental shift in the design and features you select in your trade show display. Internet connections and handouts are finding increased importance over product displays. Professional and business services exhibitors sought to bring their unique identity or brand to clients through face-to-face interaction with decision makers and product purchasers. The bottom line is, use your show display to create the space you need to connect with your buyers.

Advertising Concept #2: Design For Your Audience

A cost-efficient portable show display or a razzle-dazzle custom island exhibit will both make statements about who you are. But trade shows aren't about who you are. They are about who your product buyer or service seeker is. When you put yourself in the place of your trade show attendee stopping at your display what do you see?

Do you have enough lighting for them to read your material or are you relying on the light provided by the venue? Can the attendee immediately spot your product or service or is the booth loaded up with too many fun facts, figures, and other text, plus too many small images, and maybe lots of products, too? Keeping it simple is more likely to get your trade show display noticed than a visual plethora of stuff that attendees avoid. Sometimes a few, larger and strategically placed products or information displays present your message in a clearer, less cluttered light where attendees will want to spend time with you in your exhibit.

After you answer that question you can then decide if you need a hardware-oriented display company to construct your exhibit or do you need a design and creative exhibit solution provider to market your product?

If the answer is a little of both consider the ADFab Exhibit Group. ADfab is a single source show display provider and designer who offers a wide range of products: pop up displays, stretch fabric exhibits, modular exhibits, banner stands, portable flooring, hanging signs, outdoor displays and more-but ADFab will get you noticed.

They are the experts in design principles. At ADFab design touches everything they do.